Strategies And Tips To Optimize YouTube Channel

YouTube is one of the most important social networks in the world, and usually, brands should never tend to neglect this medium. It is clear that it is easier to create content for networks such as Twitter, Instagram, and Facebook, but we cannot forget that YouTube helps us to position ourselves, and it could be a source of many incomes for our companies. Through this guide, I will share strategies, tactics, and tips to optimize YouTube channel and take it to another level.

Facts Behind the YouTube Monster

There are more than 1 billion users
Hundreds of millions of hours are watched every day, and billions of views are generated
300 hours of video are uploaded every minute
50% of the reproductions are from mobiles
YouTube is available in many countries and in many languages
There are over 1 million advertisers (most are small businesses)

What is YouTube for

Artists use these channels to share their music, YouTubers to create content and connect with their audience, and you with your brand can use the platform to:

To improve brand positioning
To offer valuable content
To educate your clients and prospects
To offer entertainment content
To promote your products and services
To collaborate with YouTube prescribes

YouTube Tools

#1. YouTube Analytics

As you can imagine, this is the complete analytics you will have. Its format is very similar to Google Analytics, and it will offer you good metrics to measure your results.

#2. SocialBlade

Analytics of any YouTube channel. It has very interesting data for you to analyze, especially your competition.

#3. Canva

Use to design the cover of your YouTube channel.

#4. FlexClip

As a YouTube video maker, it’s gonna save you a lot of time and money to create short videos for your YouTube channel with thousands of templates.

#5. Simply Measured

Free YouTube channel reports

How to Optimize YouTube Channel

There is nothing uglier than having a neglected YouTube channel, this space serves as a showcase and is the container for your content, so it is important that you have it tuned and beautiful. Below I share all the ways you have to optimize YouTube channel.

#1. Set up Your channel

The header measures on YouTube are:

2560px X 1140px (maximum 2MB), if you want help to design your header, look at this template.
The avatar is that of G +. With your brand you can put the logo

#2. Optimize your videos

video optimization although the graphic above summarizes how you have to optimize your videos, I want to talk more about some features.

#3. Cards and annotations

You could add annotations to your video, this format is not very attractive, but it helped a lot. With the new Cards functionality, the promotion you do is less invasive and much more beautiful. I leave you an example of how it looks when it is closed and how it looks when the card is open.

As you will see above each link, I put an annotation that will take the viewers to my web page.

Another example of annotations is that of Ikea, as you will see they take advantage of this format to highlight the sharing on social networks.

Another good example of annotations is ending your video by promoting old content and highlighting the subscribe button. The user who reaches the end of your content is interested, takes advantage of their motivation to achieve better results.

#4. Trick to get external links from a video on Youtube

If you want to bring traffic from your YouTube video to your website or blog, you will love this trick.

The first thing you have to do is associate your YouTube channel with the main page of your brand. For example, my YouTube channel is associated with vilmanunez.com.

Then you will need to install the Pretty Link plugin in your WordPress to be able to create custom links under your domain. Let’s take the example that you want to add an external link to your Twitter in your videos, you could hide your profile www.twitter.com/xxx.com behind xxx.com/ir/twitter

#5. The keywords

Keywords for your videos are very important. Here are my recommendations:

Leave the generic keywords of your brand by default. In settings, you can change this.
For each new video, make a list of keywords.
Use Keyword tool and SEO tool to get keyword suggestions
Repeat the keyword in the headline, description, and tags

Add your brand name or content category to all videos with []. You can put it at the end or at the beginning of the headline.

#6. Playlists

It is important that you use playlists on your YouTube channel. These lists will help you organize the content of your channel and will be useful for your subscribers. Keep in mind that the lists index very well in the YouTube search engine and that they will help you to get more views in your videos.

#7. Thumbnail of your videos

Use custom thumbnails for your videos. For example, for all tutorial videos, create a generic thumbnail that only changes with small elements in each new video. See how good the playlists with custom thumbnails look:

Tips to Get Better Results

1.Direct link to the channel subscription

You can share a direct link on social networks so that your followers from other channels can easily subscribe.

http://www.youtube.com/subscription_center?add_user= xxx (just change my username xxx for your brand)

2.Take the subscription button to your website or blog

3.Use your YouTube videos everywhere

Here are some ideas on how you can use YouTube videos

To share them directly on Twitter and Facebook
To use them in your blog posts
To highlight videos in a widget on your blog
To add them to popups
For your sales and promotion landing page
For your brand’s sale page as a promotional video
Content Marketing on YouTube
Contents formula
content on YouTube

Luxury Hair Success Story – Content on YouTube

Luxury Hair is a brand that has managed to be born and position itself thanks to the contents of YouTube. They sell extensions, and instead of having the typical promotional videos and SPAM, they worked very well on educational videos that make them generate thousands of euros.