Optikal

Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM.

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Client

Optikal

Role

Strategy
Creative Direction
Web Development

Approach

As a budding new company in a saturated marketplace, it was most important to first define the Optikal brand. We launched their new website with a clear identity and a space to communicate their unique services. The new site gives Optikal a soapbox to preach their new voice and provide validation in a sales funnel for prospective clients. One of the more significant challenges in building this site was to find a bridge between technical requirements and creative finesse. The approach was to design a site that educates core offerings in a creative and accessible way.

Solution

Branding
Responsive Website Design
UI/UX
HTML5 / CSS
Managed Hosting
Custom Wordpress

In order to shine through the noisy market, we developed a branded design that set Optikal apart from the competition. We focused on a bold color palette, powerful graphics, a distinct logo, and a visually stimulating user experience that engages and educates. The result was a dynamic website with a distinct call to action to help drive leads.

Results

Shortly after launch, the Optikal design and messaging were validated by the number of leads that were generated by the new website. The site increased conversion while educating and providing validation for a young company.